How’s that New Year Resolution going?
As the new year begins and many of us have reflected on the year that was, some of us have started planning for the year ahead. The New Year’s resolution is a delightful promise we make to ourselves come January 1st. It’s like a friendly pact with ourselves, where we set goals to enhance our lives or embrace positive habits. Whether it’s committing to regular exercise, adopting a healthier diet, prioritizing self-care or even smiling more, it’s a cheerful tradition to kickstart positive changes in the upcoming year. However, it’s an all to familiar tale that starts with great enthusiasm but loses spark as the calendar pages turn.
In January, gym memberships increase by 10-15% and of these new memberships only 18% are seen to use the gym consistently – meaning 4 out of 5 January sign ups end up paying for no reason. Additionally, home exercise equipment sales also experience a substantial uptick of around 20%. It’s fair to presume that much of this equipment will follow a similar suit where a considerable portion will become nothing more than dust collectors.